CHERY Fest returned for its second consecutive year, firmly cementing its place as a flagship annual celebration for the vibrant and rapidly expanding Chery community in South Africa.
This year’s festival held added significance, marking the Chinese automaker’s fourth anniversary in the local market — an important milestone that underscores both the brand’s rapid growth and its strengthening customer loyalty.
In the first 11 months of 2025, Chery South Africa delivered 23,212 passenger vehicles, a clear indication of its accelerating momentum.
Newly introduced models such as the Tiggo 9, together with an expanding range of hybrid and plug-in hybrid vehicles, have further bolstered Chery’s market presence and attracted an increasingly diverse customer base.
At the heart of the celebration was Chery’s unwavering customer-first philosophy. The festival paid tribute to the customers who drive the brand forward, recognising them as the true engine and heartbeat of Chery’s continued success.
This ethos came to life through With Chery With Love (WCWL), the brand’s customer-centric platform dedicated to meaningful engagement and exceptional ownership experiences across every touchpoint.
The past year has been particularly remarkable for Chery and its Kings of Customers (KOCs). From representing South Africa at the International User Summit in China to strengthening local connections through impactful community initiatives, 2025 highlighted the growing influence of Chery’s passionate advocacy network.
Chery Fest 2025 treated attendees to a full day of immersive brand experiences and celebration.
The entertainment lineup featured dynamic Chery brand influencers, with a headline performance by Njelic and energetic hosting from Zulu Mkhathini — creating a warm, lively atmosphere that embodied Chery’s people-driven spirit.
A standout moment from the festival was the Customer Awards Ceremony, where top-performing members of the KOC loyalty programme were honoured for their commitment to strengthening the Chery family.
Their ongoing contributions continue to shape the brand’s growing community and shared journey of progress.
“Chery Fest 2025 was more than just a celebration. It is a heartfelt thank you to our customers who have embraced our brand and fuelled our growth over the past four years,” said Jay Jay Botes, General Manager for Chery South Africa. “As we look ahead, our commitment to customer experience will continue to guide everything we do.”
Chery Fest 2025 once again reaffirmed the brand’s dedication to celebrating its community, deepening customer relationships and shaping a future built on connection, innovation and shared success.
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