ISUZU has announced Pieter Deyzel as the winner of its Win an ISUZU D-MAX
competition, taking home a brand-new ISUZU D-MAX X-Rider.
Launched at the prestigious NAMPO Harvest Day, the two-month campaign invited
South Africans to share what makes the ISUZU D-MAX the ultimate bakkie.
Celebrating the spirit of adventure, hard work and dependability, the
competition highlighted why the D-MAX continues to be the trusted choice for
thousands of South Africans and embodies Isuzu’s promise to be With You for
the Long Run.
The campaign attracted an overwhelming 20,324 entries between May and June,
with participants sharing heartfelt stories about what the D-MAX means to them.
Deyzel’s submission stood out for capturing the qualities that have defined the Isuzu
brand for generations: legendary reliability, everyday comfort and the confidence to
tackle every journey.
“For me, a bakkie needs to be reliable above all else. It must start every time, no
matter the weather or the road conditions. But what good is a tough bakkie if you’re
exhausted by the time you get home? That’s why reliability mixed with comfort is
what really makes a bakkie for me. After a long day, I want a vehicle that’s built to
handle the tough stuff but doesn’t beat me up in the process. The ISUZU D-MAX
ticks both boxes for me.”
Deyzel’s words perfectly capture what the ISUZU D-MAX was engineered to deliver.
Whether navigating demanding worksites, long-distance travel or everyday family
life, the D-MAX combines proven durability with refined comfort, ensuring drivers can
take on every challenge with confidence.
Receiving news that he had won was a moment Deyzel says he will never forget.
“When I saw the email confirming I had won, my heart was racing. I jumped up with
joy and had to ask my wife to read the email to make sure it was real. We hugged,
celebrated together and only truly believed it when we saw the announcement on
Isuzu South Africa’s social media pages.”
He said winning the D-MAX X-Rider means the world for him.
“After years of struggling, it’s more than just a vehicle – it’s a symbol of hope, a fresh
start and a brighter future for my family. I can’t wait to build new memories with it,
from everyday family trips to one day exploring the Orange River and Botswana’s
salt pans.”
Celestin Ndhlovu, Executive Vice President: Corporate Services at Isuzu Motors
South Africa, said the campaign celebrated the strong connection customers have
with the Isuzu brand.
“We congratulate Pieter on his well-deserved win and look forward to being part of
many memorable journeys ahead as we continue to be With You for the Long Run.”
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